AI Marketing Ops vs. Traditional Ops: What Actually Changes
The category confusion The phrase “AI marketing ops” has gotten loose in 2026. Vendors use it to describe any marketing platform that has an AI feature button. Agencies use it to describe everything from prompt engineering to a full RevOps rebuild. CMOs use it interchangeably with “AI in marketing,” “marketing automation 2.0,” and “RevOps with AI.” This guide […]