Problems
- The website had unresolved technical errors, poor on-page elements, and lacked off-page strategies, leading to low search visibility.
- Prior ad campaigns lacked proper targeting, leading to inefficient ad spend and minimal conversions.
- Ineffective onboarding processes for users and admins resulted in low app downloads and engagement.
Solutions
- Resolved technical site issues, optimized meta tags and content, and built off-page authority through quality backlinks and focused outreach.
- Launched targeted Google, LinkedIn, and Meta ads focused on specific automotive user personas, improving ad efficiency and lead quality.
- Developed tailored onboarding cadences for users and admins to increase app downloads and improve engagement rates.