The growth engine that puts revenue on the board
Tru Performance builds and runs the demand, capture, and conversion system for SaaS and tech companies. From first signal through closed-won.
The full demand and pipeline system
From first-touch traffic through closed-won revenue, we run every layer that puts qualified pipeline in the CRM. Three connected clusters of capabilities, run as one accountable layer.
The paid and outbound layer
Where target accounts find us, and where we go find them. Built around buying intent, optimized against pipeline and revenue. Not impressions, not clicks.
Paid media
Paid acquisition across Google Ads, LinkedIn, Meta, and programmatic. Built around buying intent, not impression volume.
Account-based marketing
ABM programs co-orchestrated with sales. From named-account plays to cluster-based motions to scaled multi-touch outreach. Account selection, signal-driven plays, multi-threaded engagement.
Demand generation programs
Multi-channel programs that move target accounts from cold to engaged. Webinars, content syndication, partner co-marketing, paid sponsorships.
Outbound prospecting
Sequenced outbound that reads like research, not a template. Persona-by-persona messaging, intent-triggered timing, AI-augmented personalization at scale.
The compounding asset layer
Where buyers find us when they search, and where AI surfaces us when they ask. Built to rank in Google and to earn citations across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Search engine optimization
Technical SEO, content strategy, and editorial production aligned to the queries your buyers actually type. Built to rank, not to game the algorithm.
Answer engine optimization / GEO
We engineer your brand into the answers ChatGPT, Perplexity, Gemini, and Google AI Overviews surface. Schema, structured citations, source authority.
Content marketing and editorial
Long-form content that earns the click and the cite. Industry analysis, original research, frameworks. Not generic blog posts.
Technical SEO and site architecture
Crawl health, page speed, internal linking, and structured data. The plumbing that makes everything above work.
The conversion and revenue layer
Where signals become opportunities, and where customers become advocates. Built on revenue operations infrastructure tied directly to the metrics your CFO and CRO already report on.
Lifecycle marketing and nurture
Sequenced nurtures across email, in-app, and ads that move opportunities forward without manual prompts.
Email marketing and automation
Triggered campaigns that fire on intent, not schedule. Built in HubSpot, Marketo, or Salesforce Marketing Cloud.
Revenue operations and attribution
Multi-touch attribution wired into your CRM. Reports your CFO trusts. Dashboards your CMO actually reads.
Pipeline analytics and CRM strategy
Pipeline health, velocity, conversion, and forecasting models. The numbers that drive QBR conversations.
Senior specialists across the platforms and
partners you already use
Chosen by industry leaders for our excellence and reliability, backed by top brands across multiple sectors
The work compounds the longer it runs
Four things stay constant on every Revenue & Demand engagement.
Senior specialists, certified.
Active credentials across HubSpot, Marketo, Salesforce, and Google. Senior people on the work, every engagement.
AI augmented by default.
Every workflow uses AI where it materially improves the output. Research, audience design, creative iteration, performance optimization.
Tied to revenue, not retainers.
We report on pipeline, conversion, retention, and CAC. Vanity metrics live in the appendix, not the dashboard.
Built to compound.
The team learns the business. Playbooks accumulate. The work gets sharper the longer it runs.
Delivering on expectations with measurable outcomes
3D Dental Healthcare
Digital Marketing & Website Optimization
3D Dental Healthcare
Increase search visibility and targeted website traffic. Drive conversions through paid advertising and retargeting. Optimize website for higher conversions and smooth performance.
Automotive Video Messaging
Increase in App Downloads for Covideo
Automotive Video Messaging
The website had unresolved technical errors, poor on-page elements, and lacked off-page strategies, leading to low search visibility. Prior ad campaigns lacked proper targeting, leading to inefficient ad spend and minimal conversions. Ineffective onboarding processes for users and admins resulted in low app downloads and engagement.
Design
Revitalize the communication design templates
Design
Increase customer retention and engagement in a competitive market. Reduce customer churn and improve lifecycle communications. Create focused content for enhanced campaign engagement.
Education
Tru Performance Drives Scalability and Efficiency
Education
Limited capacity to handle increasing internal and external requests without hiring additional staff. Projects ranged from HubSpot management to video content creation, requiring various skill sets. Slower response times and difficulty scaling operations efficiently.
Delivering on expectations with measurable outcomes
3D Dental Healthcare
Digital Marketing & Website Optimization
3D Dental Healthcare
Increase search visibility and targeted website traffic. Drive conversions through paid advertising and retargeting. Optimize website for higher conversions and smooth performance.
Automotive Video Messaging
Increase in App Downloads for Covideo
Automotive Video Messaging
The website had unresolved technical errors, poor on-page elements, and lacked off-page strategies, leading to low search visibility. Prior ad campaigns lacked proper targeting, leading to inefficient ad spend and minimal conversions. Ineffective onboarding processes for users and admins resulted in low app downloads and engagement.
Design
Revitalize the communication design templates
Design
Increase customer retention and engagement in a competitive market. Reduce customer churn and improve lifecycle communications. Create focused content for enhanced campaign engagement.
Education
Tru Performance Drives Scalability and Efficiency
Education
Limited capacity to handle increasing internal and external requests without hiring additional staff. Projects ranged from HubSpot management to video content creation, requiring various skill sets. Slower response times and difficulty scaling operations efficiently.
Building businesses, making an impact
Dr. Christoph Beck,
Director
Foro Innovativo
“We have partnered with Tru Performance to run digital marketing projects in various English, Spanish and German speaking countries. It is beautiful to work with them. We appreciated in particular their great service, seamless integration of their work into our projects, technical expertise and their innovative approaches to solve customer’s marketing problems. Highly recommended.”
Ian S,
Director, Client Experience
CDG
“The Tru Performance team is a great partner in our efforts to build out and improve our digital presence. They are dedicated to meeting our high (and sometimes shifting!) needs. Additionally, the team goes above and beyond to recommend ways to quickly approve and adapt our processes to better leverage the tools we have in our tech stack for sales and marketing. Great team. Great partners.”
Rik Williams,
Sr. Technical Architect
Plume Design, Inc
“When we needed some extra development bandwidth due to a temporary increase in workload, Tru Performance managed to quickly provide assistance, with the resource allocated seamlessly delivering quality results to tasks with little guidance.”
Jordan Calderon,
President & Founder
StratDev Digital Marketing
“Tru Performance has helped us in the development of one of our projects which involved development, designing and managing an online store. The company’s talents are evident with their excellent work on this scope, using both web design skills as well as advertising strategies to promote it further.”
Raquel Michelena
Director,
Weinstock Immigration Lawyers
"Working with TruPerformance has been an outstanding experience! Their exceptional organizational skills and well-structured methodology made the entire process seamless. The team has been incredibly helpful, open, and collaborative, and truly invested in delivering results, which we began seeing quickly. If you're looking for a professional, results driven SEO team, TruPerformance is the way to go"
Adrienne Lumb
Director, Website Strategy
Cybersecurity Company
"We were a young company creating a new category for data visibility, security and protection. It's not always easy to work with startups like ours. But they took our challenges with focus, expertise, and relentless dedication – and helped us grow all the way through acquisition in just a few short years. We would not be where we are today without them."
Doris Walczyk
Sr. Industry Marketing Manager
Autodesk
“I came in contact with Tru Performance searching for a Marketing Outsourcing Services provider. By taking a look at their previous projects and having calls, we agreed to work together, basically, on SEO and Digital PR. They have worked incredibly well with our clients by being communicative and transparent all the time.”
Dr. Christoph Beck,
Director
Foro Innovativo
“We have partnered with Tru Performance to run digital marketing projects in various English, Spanish and German speaking countries. It is beautiful to work with them. We appreciated in particular their great service, seamless integration of their work into our projects, technical expertise and their innovative approaches to solve customer’s marketing problems. Highly recommended.”
Ian S,
Director, Client Experience
CDG
“The Tru Performance team is a great partner in our efforts to build out and improve our digital presence. They are dedicated to meeting our high (and sometimes shifting!) needs. Additionally, the team goes above and beyond to recommend ways to quickly approve and adapt our processes to better leverage the tools we have in our tech stack for sales and marketing. Great team. Great partners.”
Rik Williams,
Sr. Technical Architect
Plume Design, Inc
“When we needed some extra development bandwidth due to a temporary increase in workload, Tru Performance managed to quickly provide assistance, with the resource allocated seamlessly delivering quality results to tasks with little guidance.”
Jordan Calderon,
President & Founder
StratDev Digital Marketing
“Tru Performance has helped us in the development of one of our projects which involved development, designing and managing an online store. The company’s talents are evident with their excellent work on this scope, using both web design skills as well as advertising strategies to promote it further.”
Raquel Michelena
Director,
Weinstock Immigration Lawyers
"Working with TruPerformance has been an outstanding experience! Their exceptional organizational skills and well-structured methodology made the entire process seamless. The team has been incredibly helpful, open, and collaborative, and truly invested in delivering results, which we began seeing quickly. If you're looking for a professional, results driven SEO team, TruPerformance is the way to go"
Adrienne Lumb
Director, Website Strategy
Cybersecurity Company
"We were a young company creating a new category for data visibility, security and protection. It's not always easy to work with startups like ours. But they took our challenges with focus, expertise, and relentless dedication – and helped us grow all the way through acquisition in just a few short years. We would not be where we are today without them."
Doris Walczyk
Sr. Industry Marketing Manager
Autodesk
“I came in contact with Tru Performance searching for a Marketing Outsourcing Services provider. By taking a look at their previous projects and having calls, we agreed to work together, basically, on SEO and Digital PR. They have worked incredibly well with our clients by being communicative and transparent all the time.”
Let's run your pipeline together
Talk to a partner about your demand and pipeline strategy. We will diagnose where the system is breaking, where it is compounding, and show you what running with Tru Performance looks like. No pitch on the first call. Just a diagnostic.
