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  • What we do

    Capabilities

    Revenue & Demand

    Build qualified pipeline across Paid Media, SEO/AEO/GEO, Lifecycle Marketing & RevOps.

    Digital Experience & Technology

    Build and connect the Web, MarTech and Data systems behind the customer experience.

    Business Operations

    Staff and run critical business functions with specialist teams and shared ownership.

    AI & Innovation

    Identify where AI fits, then build and run Agents, Automations, Applications and Platforms around real workflows.

    How we run it

    ConvergeOSTM

    One operating model keeping Marketing, Technology, Operations and AI accountable to a shared outcome and delivery cadence.

    WHAT WE COVER

    Demand acceleration
    Organic discoverability
    Pipeline & retention

    Featured

    Building a Revenue Operations (RevOps) Engine: The Key to Sustainable Business Growth

    RevOps & Marketing Automation

    Building a Revenue Operations (RevOps) Engine: The Key to Sustainable Business Growth

    Is your company’s revenue growth feeling chaotic? Are your sales, marketing, and customer success…

    Read the blog go to page
    Customer Experience & Support
    Healthcare RCM
    Legal Process Outsourcing
    Talent Solutions & Staffing
    Finance & Accounting
    IT & Technical Support
    E-Commerce & Retail Ops

    Featured

    3 Audience Targeting Tips to Outsmart Your PPC Competition

    PPC & Paid Media

    3 Audience Targeting Tips to Outsmart Your PPC Competition

    You might be happy with your current PPC campaign performance but it can be…

    Read the blog go to page
    Web platforms & experience
    Marketing technology architecture
    Data, analytics & reporting

    Featured

    How To Improve Website Loading Speed: Boost User Experience And SEO Performance 

    Website Performance & CRO

    How To Improve Website Loading Speed: Boost User Experience And SEO Performance 

    Imagine this: you land on a website and wait…and wait…for the page to load.…

    Read the blog go to page
    Agentic AI
    Generative AI
    Enterprise automation

    Featured

    AI-Powered Marketing Operations: The 2026 Operating Model for B2B Growth Teams

    AI Marketing Operations

    AI-Powered Marketing Operations: The 2026 Operating Model for B2B Growth Teams

    What is AI-powered marketing operations? AI-powered marketing operations is the discipline of redesigning a…

    Read the blog go to page
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    Who we are, how we work and what brings our capabilities together.

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    Take on meaningful global client work while developing your craft.

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    Company News, Partnerships and Announcements.

    Newsletters

    A regular read on Growth, Operations and Applied AI.

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    Guides, E-books and Frameworks built to be useful.

    Featured

    Demand Generation & Paid Media · 9 min read ABM for Mid-Market SaaS: A Practical Implementation Guide
    Account-based marketing at mid-market scale means a short, sales-approved list of named…
Contact Us
  • Capabilities
    Revenue & Demand
    WHAT WE COVER
    Demand acceleration
    Organic discoverability
    Pipeline & retention
    Digital Experience & Technology
    WHAT WE COVER
    Web platforms & experience
    Marketing technology architecture
    Data, analytics & reporting
    Business Operations
    WHAT WE COVER
    Customer experience & support
    Healthcare RCM
    Legal Process Outsourcing
    Talent Solutions & Staffing
    Finance & Accounting
    IT & Technical Support
    E-Commerce & Retail Ops
    AI & Innovation
    WHAT WE COVER
    Agentic AI
    Generative AI
    Enterprise automation
    HOW WE RUN IT
    ConvergeOSTM
    One operating model keeping Marketing, Technology, Operations and AI accountable to a shared outcome and delivery cadence.
  • Work
  • Presence

    About Us

    Who we are, how we work and what brings our capabilities together.

    Careers

    Take on meaningful global client work while developing your craft.

  • Resources
    Blogs

    Analysis and practical guidance across Growth, Technology, Operations and AI.

    News & PR

    Company News, Partnerships and Announcements.

    Newsletters

    A regular read on Growth, Operations and Applied AI. .

    Downloads

    Guides, E-books and Frameworks built to be useful.

    featured

    Demand Generation & Paid Media · 9 min read

    ABM for Mid-Market SaaS: A Practical Implementation Guide

    Account-based marketing at mid-market scale means a short, sales-approved list of named…

  • RevOps & Marketing Automation Building a Revenue Operations (RevOps) Engine: The Key to Sustainable Business Growth

    Is your company’s revenue growth feeling chaotic? Are your sales, marketing, and customer success…

    Read the blog
    PPC & Paid Media 3 Audience Targeting Tips to Outsmart Your PPC Competition

    You might be happy with your current PPC campaign performance but it can be…

    Read the blog
    Website Performance & CRO How To Improve Website Loading Speed: Boost User Experience And SEO Performance 

    Imagine this: you land on a website and wait…and wait…for the page to load.…

    Read the blog
    AI Marketing Operations AI-Powered Marketing Operations: The 2026 Operating Model for B2B Growth Teams

    What is AI-powered marketing operations? AI-powered marketing operations is the discipline of redesigning a…

    Read the blog
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Terms of Use

Last updated: November 2, 2026

These Terms of Use (“Terms”) govern your access to and use of www.truperformance.us and any related pages, content, downloads and newsletters we provide (together, the “Site”). The Site is operated by Tru Performance (“we”, “us” or “our”).

By using the Site, you agree to these Terms. If you do not agree, please do not use the Site. If you use the Site on behalf of a company, you confirm that you have authority to accept these Terms for that company.

Jump to a section

  1. 1. Our services are governed by separate agreements
  2. 2. Eligibility
  3. 3. Information on the Site
  4. 4. Intellectual property
  5. 5. Acceptable use
  6. 6. Information you submit
  7. 7. Newsletters and text messages
  8. 8. Third-party links and services
  9. 9. Disclaimers
  10. 10. Limitation of liability
  11. 11. Indemnity
  12. 12. Copyright complaints
  13. 13. Changes to the Site and these Terms
  14. 14. Governing law and disputes
  15. 15. General
  16. 16. Contact us
Jump to a section
  1. 1. Our services are governed by separate agreements
  2. 2. Eligibility
  3. 3. Information on the Site
  4. 4. Intellectual property
  5. 5. Acceptable use
  6. 6. Information you submit
  7. 7. Newsletters and text messages
  8. 8. Third-party links and services
  9. 9. Disclaimers
  10. 10. Limitation of liability
  11. 11. Indemnity
  12. 12. Copyright complaints
  13. 13. Changes to the Site and these Terms
  14. 14. Governing law and disputes
  15. 15. General
  16. 16. Contact us

1. Our services are governed by separate agreements

The Site describes our services and shares insights, guides and other resources. It does not create a client relationship. Any services we provide to you or your company are governed by a separate written agreement, such as a master services agreement, statement of work or order form. If those agreements conflict with these Terms, the agreement governs the services.

2. Eligibility

The Site is intended for businesses and professionals. You must be at least 18 years old to use it.

3. Information on the Site

We publish articles, guides, frameworks, benchmarks and other content for general information. We work to keep it accurate and current, but:

  • It is not professional, legal, financial, tax or investment advice, and it does not consider your specific circumstances.
  • Statistics, examples and results we describe come from the sources cited or from specific engagements, and are not a promise of similar results for your business.
  • Content may become out of date, and we may change or remove it at any time without notice.
  • You are responsible for how you use the information on the Site.

4. Intellectual property

The Site and its content, including text, graphics, diagrams, logos, frameworks, software and the selection and arrangement of these materials, are owned by Tru Performance or our licensors and are protected by copyright, trademark and other laws. “Tru Performance”, “ConvergeOS™” and our logos are trademarks of Tru Performance.

We grant you a limited, non-exclusive, non-transferable, revocable license to view the Site and to download or print content for your own internal business use, as long as you keep all copyright and other notices intact. You may quote short excerpts with a clear credit and a link to the original page. Any other copying, republishing, modifying, selling or distributing of Site content requires our prior written permission.

5. Acceptable use

When using the Site, you agree not to:

  • Break any law or regulation, or infringe anyone’s rights.
  • Upload or send malware, or anything designed to damage or interfere with the Site or its users.
  • Attempt to gain unauthorized access to the Site, our systems or other users’ data, or probe or test the Site’s security without our written permission.
  • Interfere with the Site’s operation, including by overloading it with requests.
  • Use automated tools to scrape or copy the Site in a way that harms its performance, or to build a competing product or database, except as allowed by our robots.txt file. Search engines and AI crawlers that follow our robots.txt file may access the Site as permitted there.
  • Submit false information, impersonate any person or company, or misrepresent your affiliation.
  • Use our forms or contact details to send spam or unsolicited promotions.

We may suspend or block access to the Site for anyone who breaks these rules.

6. Information you submit

When you submit information through our forms, by email or otherwise, you confirm it is accurate and that you have the right to share it. Our Privacy Policy explains how we handle personal information.

If you send us ideas, suggestions or feedback, we may use them without any obligation to you. Please do not send confidential or proprietary information through the Site unless we have a confidentiality agreement in place.

7. Newsletters and text messages

If you subscribe to our newsletter, you can unsubscribe at any time using the link in each email. If you opt in to receive text messages from us, message frequency varies and message and data rates may apply. Reply STOP to opt out or HELP for help. Consent to receive texts is not a condition of any purchase.

8. Third-party links and services

The Site may link to or embed third-party websites, tools and content, such as LinkedIn, YouTube or scheduling tools. We do not control them and are not responsible for their content, policies or practices. Your use of them is governed by their own terms.

9. Disclaimers

The Site and its content are provided “as is” and “as available”. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, title and non-infringement. We do not warrant that the Site will be uninterrupted, error-free, secure or free of viruses.

10. Limitation of liability

To the fullest extent permitted by law, Tru Performance and its affiliates, officers, employees and agents will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data or goodwill, arising from or related to your use of, or inability to use, the Site, even if we have been told such damages are possible.

Our total liability for any claim arising from or related to the Site will not exceed one hundred US dollars (US $100).

Some jurisdictions do not allow certain warranty exclusions or liability limits, so some of the above may not apply to you. Nothing in these Terms limits liability that cannot be limited by law.

11. Indemnity

You agree to indemnify and hold harmless Tru Performance and its affiliates, officers, employees and agents from any claims, losses, liabilities and expenses (including reasonable legal fees) arising from your breach of these Terms or your misuse of the Site.

12. Copyright complaints

If you believe content on the Site infringes your copyright, send a notice to sales@truperformance.us that includes: your contact details; a description of the copyrighted work; the URL of the material you believe infringes it; a statement that you have a good-faith belief the use is not authorized; a statement, under penalty of perjury, that your notice is accurate and that you are the owner or authorized to act for the owner; and your physical or electronic signature.

13. Changes to the Site and these Terms

We may change, suspend or discontinue any part of the Site at any time. We may also update these Terms. When we do, we will change the “Last updated” date above. Your continued use of the Site after changes take effect means you accept the updated Terms.

14. Governing law and disputes

These Terms are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-law rules. You agree that the state and federal courts located in the State of Delaware have exclusive jurisdiction over any dispute arising from or related to these Terms or the Site, and you consent to their jurisdiction. Either party may seek injunctive relief in any court of competent jurisdiction to protect its intellectual property.

15. General

If any provision of these Terms is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them to an affiliate or successor. These Terms, together with our Privacy Policy, are the entire agreement between you and us about the Site.

16. Contact us

Questions about these Terms? Contact us at sales@truperformance.us, call +1 631-366-7600, or write to Tru Performance, 600 N Broad Street, Suite 5 #3151, Middletown, DE 19709, USA.

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USA

600 N Broad Street Suite 5 #3151 Middletown, DE – 19709.

Ph : (+1) 631-366-7600
Ph : (+1) 631-490-4488

Dubai

Jumeirah Lake tower, Cluster N, Building name —The Dome Tower, Office no 205.

Ph : (+1) 631-366-7600
Ph : (+1) 631-490-4488

India

Konark Alpha, Office No. 1101/B,

11th Floor, Kharadi, Pune 411014.

Ph : (+1) 631-366-7600
Ph : (+1) 631-490-4488

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Privacy Policy|GDPR Notice
CCPA|Terms of Use|ISMS Policy

©2026 Tru Performance.
All rights reserved.