Table of Content
Digital marketing relies on various factors, and the most important element in creating effective marketing is content. Content is the real ruler, and if your content is profound enough, you will gain popularity that eventually presents you with thriving business growth.
But, ever wonder how to keep your hard work gripped among people forever that you have made in content creation. Here, your head will pop up with the idea of posting it and sharing it on various social media platforms. Well, you are correct, but not to a certain extent. Social media is engaging but not reliable at all. Yes, you read that right. Social media is not to be completely trusted for content.
In this editorial, we have put together a consolidated fact to create your content empire that will last infinity and beyond. This blog is inspired by the digital marketer Mr. Deepak Kanakaraju where he has explained how you can build your content empire blueprint. Taking his idea a little forward, we bring you a definite directory that will lead you accurately.
How is Social Media Not Reliable for Content?
Social media is always on the top when discussing digital marketing. Today, social media has seized people’s attention. It is the perfect channel to convey messages, share opinions, pictures, brand awareness, and much more. However, it is not permanent, and so it is unpredictable and doubtful for your content.
As long as it is in the market, you will have the privilege to flaunt your content and reach people. But, once it is banned or abolished, you will lose all your creativity. All the content, including blogs, articles, texts, and productive ideas that you have created with a long haul, will shockingly come to an end, leaving you to start it all over again.
For example, Earlier people had Orkut, but today it has been completely extinct from the world of social media platforms. Another apt example is Tik-Tok; millions of users for TikTok impart their innovations and ideas. However, TikTok, in many countries, has been banned, sweeping all the posted content in vain.
We live in the most amazing phase of technology where everything is flooded with incalculable notions, and so is with a social media platform. Earlier, people used Facebook, but now they all are switching to new and trending platforms ditching the previous one or perhaps paying less attention. This ultimately declines the number of users, which also results in a loss for your content. Thus, why not establish such a podium that will be ruled and controlled only by you and not by the government or authorities of all the respective social media channels? Let us see what we have for you below for creating a content empire blueprint.
Four Pillars for Building Content Empire Blueprint
Currently, you can advertise your content through various channels including guest posts, apps, PR, live events, search engines, and much more but these four properties are the main key elements to build your content empire blueprint: Your Blog, Your tribe, your courses, and your email list. Let’s discuss these briefly.
Your Blog
Blogs are the main stairways that make you reach the peak point of digital marketing. Blogs represent your digital presence, it conveys your message to the customer and therefore, it needs a subtle podium to be published and reach out to the people. Content gets your website traffic and brings the people to your website, and so it has to be unique, relevant, and insightful.
When you invest your creativity in creating content, make sure to get that available on a certain platform without ambiguity about getting that brushed off.
Your Tribe
Find out who your audience is. When you write content for your audience, you need to analyze what their preference is. Creating content as per the tribe’s likes and dislikes is the most adept way to reach them. Ensure to have such a medium that gathers your tribe and provides the content to them.
Initiate your blogs to be published in the tribe community to draw the people’s attention. It is the perfect medium for influencer marketing and brand promotions.
Your email list
No matter how many platforms people have for interaction yet email remains the most authentic one. At present, we may have multiple sources for communication or social media sites that connect marketers to the audiences. Perchance, it can die, Facebook, Twitter, Instagram, or any other medium can expire, but your email is something that will exist till the last. It is the most credible way to connect with your audience.
An email list is a primary source that links you and your people, and hence, it can also bestow with more audiences, traffic, blog reach, and courses you implement. You cannot depend on social media, but you can assuredly depend on your email lists.
Distribution
We discussed the properties of the content empire blueprint, but how to get it distributed? There are several methods to distribute, and you can publish your content through eBooks, books, live events, guest posts, search engines, etc. As long as social media platforms exist, you can promote your content over there but do not just stick to that.
Try to create a platform that makes the durability of your content much stronger, and it doesn’t have the stress to get lost at any point. Build your email list that will eventually build your private tribe, which then offers your content’s sales and revenue.
Conclusion
The main motive of this editorial is to depict the idea of creating your content empire blueprint. Every social media has a certain expiration date, it is for sure that they will revoke someday or the other, but your email list is permanent. It stays with you throughout your existence. As mentioned, this guide is influenced by the digital marketing expert Mr. Deepak Kanakaraju. Hence, encouraging his idea, we have composed this post.
Creating a perfect mechanism to make your content available throughout is by creating your own digital home that the digital marketing experts instruct. Followed by this, target your audience and convert your content into courses to sell and get it distributed.
Perhaps it’s better to have a small kingdom that gives you all the authority to control it. Any other source or platform is uncertain, but your authority is yours, and you have accurate management over it.