Email Marketing Agency for B2B Businesses

Take charge of ROI from your email marketing campaigns

Your email marketing gives results if and when your messaging is impactful and engaging enough to build a relationship with your customers.

We are here to help you create and implement email marketing campaigns and strategies to boost your sales. We help clients with the distribution of valuable, relevant content — designed to attract and retain a defined target audience, and ultimately drive customer action.

Carefully crafted emails that get results.

You’ll start sending emails that wow your audience, nurture leads and build credibility by striking the right chord with your readers every time. Here’s how that works and looks like –

Strategic Campaign Development and Management

We handle full-stack email campaign management to another level. We ideate, plan, create, implement, analyze, and optimize email, direct mail, events, and multi-channel campaigns, along with custom asset development based on your campaign strategy.

Turnkey Marketing Automation and Migration

We will help you with migrating your CRM integrations and automation data to the platform of your choice and building strategic and personalized automated drip email campaigns that can nurture and segment your lists on autopilot, reach your customers at precisely the right time, and lead scoring that can help you generate up to 6x more orders than bulk email campaigns.

Advanced Reporting For Actionable Insights

Our team of seasoned marketers help you generate advanced reports from your marketing automation instance to enable deeper insights into your campaigns’ actual performance. Put people first with tools that give you a clear understanding of your audience, see what’s working and do more of it.

Creative Assets That Convert

Our copywriting team is skilled in creating targeted and engaging copy that puts the spotlight on your brand. Now send the right message on demand to your target audience without having to worry about perfection in your words.

Here's how we turn your lackluster email marketing channel into your biggest money maker:

Analysis

Before a contract is ever signed, we pop take a look under the hood with a detailed analysis of your email marketing software and strategy. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.

Strategy

Next, we continue monitoring your current email efforts while cleaning and segmenting your list. With this information, we’ll build a custom strategy designed to grow your list, increase your revenue, and reach your goals.

Implementation

Now, we roll up our sleeves and really get into work. Your email campaigns are written, designed, and launched according to plan.

Results, Rinse, Repeat

Watch the revenue roll in while we continue tweaking, testing, and seeing how high we can push your bottom line. Soon you’ll see why people say email marketing has the highest ROI of any channel.

Our USPs

Powered By Creativity

There’s as much art as there is science to email marketing. From leveraging thought leadership to dropping at just the right time, our cross functional team helps to design, create and deliver email content that connects.

Data-Driven Success

So, how do we know what’s working? We take advantage of segmentation, lead scores, open rates, and content engagement metrics. This enables us to continually test, measure, analyze, and tweak e-mail marketing programs – and provide clearer understanding of their correlation to sales.

Relevant Content, Delivered

There’s a reason email remains a go-to component of both B2B and B2C performance marketing strategy. When executed thoughtfully, it works.

An Ongoing Connection

For B2B lead nurturing, we help your e-mail marketing act as a perfect baton pass from lead generation efforts and top-of-funnel interest, providing prospects with contextually relevant, hyper-targeted educational content across multiple touchpoints to ease them into a next step or action. In B2C efforts, our email marketing strategy spans each stage of the customer journey, hooking audiences with customized offers, well-timed promotions and relevant, engaging content and keeping them coming back for more.

Backed By Best Practices

We operate at the intersection of advanced email segmentation and lead scoring, and contextually relevant educational content. This enables us to push on pain points and reveal solutions.

We offer transparent pricing
We provide email testing
We provide the copywriting
We’ll create and implement your landing pages
We’ll split test your subject lines
We’ll manage your campaign

Our Platforms

FAQs on Email Marketing

What is your strategy to make my emails stand out in the market?

It is a fact that billions of emails are sent and received every day. Thus, to make your email stand out in the industry, we craft the emails that set you apart from others in the market. Just like any other content, we make sure to create such irresistible emails that reflect your brand. The first step that we take towards your email campaign is to understand the different types of emails depending on the requirement of your business. These include:

Sales centric emails that promote your brand
Informational newsletters
Welcoming campaign and re-engagement campaigns
The post-purchase drip
The seasonal email campaign

Which ESPs do you work with?

We work with some of the eminent email service providers, including HubSpot, Salesforce Pardot, and market. We leverage these email marketing and automation tools to manage your email marketing campaigns and lead management. We create captivating templates, build workflow and automate your operations. Upon this, we provide list management and overall reports to help you make decisions.

What components do you consider for successful email marketing?

There are various factors that we consider for a successful email marketing campaign. However, the foremost elements that we focus on are:

Your CRM: Customer relationship management system arranges and automates your sales and marketing cycle. Thus, with this, we see how you segment your list.
Your list: By customizing your emails, we increase click-through rates and decrease unsubscribers. We create a strong email campaigning based on locations, purchase history of the customer, and so on.
Email design: We aim at creating colorful and creative templates that emphasize interactivity in your emails.
Testing: Determining when to send, what subject lines will be best, where to place your CTAs, and so much with testing.
Email reporting: Finally analyzing what’s working and what is not working for your email campaigns.

How frequently do you send emails?

Email frequency depends on the industry and needs to be tested to know what eventually works for your brand. If we send emails daily, the user might put your emails as spam or unsubscribe you. There is no hard rule for sending an email. Although, no matter how often we send emails, we ensure to maintain consistency. Sometimes, we also conduct A/B testing to see how frequently the subscribers want an email from us.

As mentioned, the frequency varies from industry to industry. For some, once in a month is plenty enough, while thrice a week works for others. So, we analyze what works for your business, and then we follow the frequency your subscribers want.

Will my sales increase with an email marketing campaign?

Email marketing campaigns certainly increase your conversion rate, but it works only if you inspire your audience. Our excellent email marketing strategy surely focuses on this factor so that you can witness a hike in your sales. We create content that educates the audiences and grabs their attention.

Additionally, with our email content, we convey to the audience that your products or services get them a solution and add value to their lives. Also, we share case studies and testimonials to build trust and connect with your audiences. Doing so surely increases your sales.

What metrics do you track for my email marketing campaign?

We understand solely practicing and optimizing email marketing is not enough. To see whether the campaign is on the right path or not, we are ardent at analyzing the results. Following are the vital stats that we track to ensure that your email marketing efforts are succeeding.

Open rate: We determine how many people opened the email from the total number of people we sent the mail to.
Click-through rates: After analyzing the open rate, we delve into the click-through rates, seeing how many people clicked the links attached.
Unsubscribers: Unsubscribe rates are the key indicator that we require to look at the overall marketing list. We go through the number of people who have unsubscribed your emails.
Upon this, we keep a tab on the bounce rates, email forwarding and sharing rates, engagement rates, conversion rates, and the overall ROI rate.

Do you make my email mobile responsive?

Absolutely yes! With so many people accessing their emails through mobile phones, it is important to create mobile-friendly email templates. Before sending the email, we make sure to check through multiple devices. Additionally, we keep the copy concise, keep the CTAs properly adjusted, and keep the subject line precise to create any error while opening the email.