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The 5 Ps of Digital Marketing

Table of Content People Product Price Promotion Platform Summing Up Digital marketing is a well-planned marketing approach that has gone beyond the bounds of traditional marketing strategies. It’s a wide spectrum consisting of various techniques, including search engine optimization, social media marketing, email marketing, mobile marketing, and lots more typically channeled through the World Wide… Continue reading The 5 Ps of Digital Marketing

Outsourcing Revenue Cycle Management (RCM) : An Essential Guide.

Outsourcing Revenue Cycle Management (RCM):An Essential Guide Introduction to Revenue Cycle Management (RCM) Revenue Cycle Management (RCM) is a fundamental pillar of the healthcare sector, playing a critical role in ensuring the smooth financial operations of healthcare providers. It encapsulates the entire lifecycle of a patient encounter—from scheduling and registration to the final payment of… Continue reading Outsourcing Revenue Cycle Management (RCM) : An Essential Guide.

How Traditional & Digital Marketing Function Together for Your Business

Table of Content Traditional Marketing Let’s Discuss, What are the Advantages of Traditional Marketing Digital Marketing Now, What Are the Advantages of Digital Marketing? – Read on! Are You Confused About Which One To Use? 5 Excellent Ways of Combining Traditional and Digital Marketing In Closing About a decade ago, Digital Marketing was completely a… Continue reading How Traditional & Digital Marketing Function Together for Your Business

Leveraging Web Marketing for Business Growth.

Leveraging Web Marketing for Business Growth. Welcome to the digital age, where Web Marketing forms the backbone of any successful business strategy. Web marketing or digital marketing is leveraging web-based channels to spread a message about a company’s brand, products, or services to potential customers. This powerful tool can drive sales, enhance brand visibility, and… Continue reading Leveraging Web Marketing for Business Growth.

Implementing a Successful RCM Process: A Step-by-Step Guide  

  Implementing a Successful RCM Process: A Step-by-Step Guide.   In the ever-evolving healthcare landscape, Revenue Cycle Management (RCM) has emerged as a critical component for the financial health of medical practices. RCM is a financial process that utilizes medical billing software, healthcare IT solutions, and patient engagement tools to track patient care events from… Continue reading Implementing a Successful RCM Process: A Step-by-Step Guide  

Offshore Staffing for RCM: A Game-Changer for Your Practice.

Offshore Staffing for RCM: A Game-Changer for Your Practice. In the complex world of healthcare, Revenue Cycle Management (RCM) is a critical component that ensures the financial health of your practice. However, managing the RCM process in-house can be daunting, fraught with challenges. This is where offshore staffing, or staff augmentation, comes into play. In… Continue reading Offshore Staffing for RCM: A Game-Changer for Your Practice.

Common challenges of migrating to GA4 and how to overcome them. 

Common challenges of migrating to GA4 and how to overcome them. GA4 is the latest Google Analytics version released in October 2020. Google Analytics 4 is designed to provide a comprehensive view of customer behavior across different platforms, including websites, apps, and offline interactions. GA4 introduces several significant changes that offer marketers and businesses new… Continue reading Common challenges of migrating to GA4 and how to overcome them. 

6Sense is empowering sales and marketing teams.

From Data to Action : 6sense is Empowering Sales and Marketing Teams. Account Based Marketing ensures that the marketing and sales teams work together to target the right accounts and convert them into valuable customers.  ABM is a focused approach to B2B sales that involves marketers and sales teams collaborating to identify the best-fit accounts… Continue reading 6Sense is empowering sales and marketing teams.

How to migrate to Google Analytics 4: A step-by-step guide.

How to migrate to Google Analytics 4: A step-by-step guide.  Google Analytics is one of the most popular web analytics tools available, allowing businesses to track and analyze user behavior on their websites and mobile apps. The previous version of Google Analytics/Universal Analytics has been around for several years, but the newer version – GA4… Continue reading How to migrate to Google Analytics 4: A step-by-step guide.

How do you increase conversion rate optimization (CRO)?

Conversion rate optimization (CRO) 

How do you increase conversion rate optimization? Introduction Conversion rate optimization (CRO) is improving the performance of a website or landing page by increasing the percentage of visitors who take action, for example, making a purchase or filling out a form. This is typically achieved through a combination of design and testing, using tools like… Continue reading How do you increase conversion rate optimization (CRO)?