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About a decade ago, Digital Marketing was completely a new concept, and until then, businesses were dependent on Traditional Marketing strategies.
But today is a different realm, and the business world is moving exceedingly towards Digital Marketing strategy and trying every trick to attain their business goals. However, there are still millions of marketers who prefer Traditional Marketing.
In this article, we’re not here to promote any of the specific mediums. Instead, we’ll give you a concrete take on how both Traditional and Digital Marketing can work together to play a major role in elevating your business success.
Synchronizing Digital Marketing and Traditional Marketing is impeccably a one-two approach that drives awareness and sales for your brand. Let’s have a closer look into both the marketing processes.
Traditional Marketing
Traditional Marketing is simply a marketing approach that marketers practice offline. It refers to the activities that were performed before the digital era (it still exists).
The main advantage of Traditional Marketing is that you can reach local people and those demographics which Online Marketing cannot reach. Traditional Marketing includes:
- Print Media (Newspapers, magazines)
- Television
- Radio
- Billboards/Hoardings
- Pamphlets
- Telemarketing
- Direct mail and so on
Let’s Discuss, What are the Advantages of Traditional Marketing
Many marketers might think that Traditional Marketing is now outdated, and hence, it has nothing to do with today’s marketing methodologies.
Well, if you think so, you are probably making a huge mistake by underestimating the power of Traditional Marketing. Traditional marketing still has its perks:
- First, it can reach a broader potential customer.
- Second, it can reach that targeted audience who are not ardent internet users. Ex- Elderly people, homemakers, illiterate, and children.
- Massive accessibility
- It establishes credibility and authentication among people.
Apart from all these factors, accessibility is the most prominent element that supports Traditional Marketing even today.
It is very common that every house has a television. In America, 99% of people have a television in their house, I.e., around 315 million people have access to broadcast, this gives you a prolific opportunity to reach every household.
It is no surprise that America is one of the most powerful and richest countries in the world. With this, if you discard Traditional Marketing from your marketing efforts, you can miss a sheer potentiality to reach people. People still read magazines, watch televisions, switch on their radios, and use other channels that come under Traditional Marketing.
Digital Marketing
Well, Digital Marketing takes place through the online process. So it is taking the whole marketing strategy to an entirely different level today. But how?
Because people are more hooked to their mobile devices and are surfing the internet most of the time. Digital marketing covers the following approaches:
- Email Marketing
- Content Marketing
- Social Media Posts
- Affiliate Marketing
- Advertising
- Search Engine Optimization and much more.
Now, What Are the Advantages of Digital Marketing? – Read on!
Internet users are growing tremendously, and they will grow even more in the coming years. Digital Marketing is completely different as compared to traditional.
The biggest benefit of Digital Marketing is, you may not reach a larger scale, but whoever you reach is more likely to turn as your customers. Further, it has the following perks.
- Through Digital Marketing, you can reach a specifically targeted niche.
- It is affordable, flexible, and scalable.
- You can engage with your customers.
- Adaptable even for small size businesses or startups with a low budget.
Most importantly, in an era where technology has become a part of people’s lives, it is digital media that lets your brand create its identity among the digitally-driven masses.
Are You Confused About Which One To Use?
We Suggest Both!
When you merge the classic style with a modern touch, you have a win-win situation. Yes, you read that right! Using both can abridge the loopholes they have specifically but once Digital and Traditional Marketing are amalgamated together, it gears up your business, ultimately giving you incredible results.
Traditional Marketing absolutely has a place in your marketing mix. However, to achieve more in your business, it’s high time you pair up traditional with digital campaigns.
Doing so gets you a multichannel marketing approach, something that we believe every marketer should consider sustaining in the market today.
It’s a process to diversify your marketing expenditure and avoid placing all your food in one small plate. The multichannel approach fuses Traditional Marketing with several subsets of Digital Marketing, including social, email, paid ads, organic, and so on.
5 Excellent Ways of Combining Traditional and Digital Marketing
1. Mix digital content and print media
Most people indeed use smartphones. However, this does not eliminate newspapers from their daily life. Therefore, if you publish an advertisement in a newspaper, then make sure to add your site. Just add the link of your site, social media platform, or a QR code.
2. Advertise your events on the internet
Social media and websites are excellent platforms for promoting local events. You can create a unique and relevant event page on Facebook and let people join your community. Keep it up to date with the event details, including pictures, videos, time, etc.
3. Utilize billboards to promote online channels
It is quite evident that billboards are good to drive people’s attention. So, why not include your digital activities in this Traditional Marketing form to add an extra cherry to the cake. Display your email campaigns, blogs, pictures, or even videos on the billboards and see how exceptionally it works.
4. Video Ad for both TV and online platforms
Remember watching your favorite ad on television? Well, you still watch ads on television screens. Thus, ensure to exhibit these ads on online applications too. Doing so will make your brand reach people on a large scale. For instance: online can be targeted at the youth, whereas TV can grab old-fashion people’s attention.
5. Streaming of the radio ads
Yet another perfect way of merging digital media and traditional media is podcast advertising. Do not forget that people still listen to radios at peak timing while driving or resting.
In Closing
Thus, you learned how Traditional Marketing and Digital Marketing work wonderfully if blended. Traditional Marketing may be an old-schooled procedure, yet you cannot abandon or ignore it in your marketing tactics.
On the other hand, you cannot exclude Digital Marketing either from your marketing efforts. So, why not combine both these and achieve higher levels of growth.
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