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Organic Discoverability

Generative Engine
Optimization Services

Your competitors are getting cited by ChatGPT, Perplexity, and Google AI Overviews. You are not. If your content is not structured for AI citation, you are invisible to a growing share of your audience. Tru Performance's GEO services get your brand mentioned where buying decisions are being made.

Get your AI visibility audit

What is
Generative Engine
Optimization?

Generative engine optimization is the work of making your brand the source AI assistants cite when they compose an answer. Where SEO earns rankings and AEO earns answer boxes, GEO earns mentions and citations inside the generated responses on ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Generative engines choose sources by their own rules: passage-level citability, entity consistency, crawler access, and authority signals across the open web. GEO aligns your content and technical setup with those rules, then tracks the mentions, citations, and sentiment that follow. The visibility compounds as models refresh their sources.

What we deliver

An end-to-end GEO program: a visibility baseline across the major AI platforms, content restructured for citability, crawler and schema fixes, authority building, and monthly tracking of mentions, citations, share of voice, and sentiment against named competitors. You always know where you stand and what moves next.

Our GEO services

Six services that take your brand from absent to cited across the platforms your buyers ask.

AI visibility audit

  • Baseline how often ChatGPT, Perplexity, and AI Overviews mention and cite your brand.
  • Benchmark share of voice and sentiment against named competitors.
  • Identify the prompts and question sets where your category gets decided.

Content citability optimization

  • Restructure pages into self-contained, quotable passages with clear claims.
  • Add expert attribution and named sources that raise citation confidence.
  • Keep brand facts consistent across every page AI reads.

AI crawler access & technical setup

  • Audit robots.txt and firewall rules for GPTBot, PerplexityBot, and Google-Extended.
  • Fix rendering and access issues that keep AI systems from reading your pages.
  • Weigh the tradeoffs with you before any directive changes ship.

E-E-A-T & authority building

  • Build author profiles, credentials, and first-party data AI systems treat as expertise.
  • Earn mentions on the third-party sources generative engines already trust.
  • Strengthen the entity graph connecting your brand, people, and proof.

Schema markup for AI discovery

  • Deploy Organization, Article, FAQPage, and Product schema machines parse first.
  • Validate every implementation and monitor Search Console for errors.
  • Extend markup as platforms add new structured data signals.

Citation monitoring & reporting

  • Track mentions, citations, share of voice, and sentiment by platform monthly.
  • Report competitor deltas so you see who is gaining ground and where.
  • Alert on significant swings instead of waiting for the report cycle.

Our process

A structured five-step approach from baseline to compounding AI visibility.

Baseline

AI visibility
assessment

We baseline how the major AI platforms describe your brand today, against named competitors, on the prompts your buyers ask.

Audit

Technical &
content audit

We audit crawler access, rendering, schema, and entity consistency, then score your key pages and rank every fix by impact.

Rebuild

Content architecture
redesign

We restructure priority pages into citable blocks backed by named sources, then brief and build the pages you are missing.

Deploy

Implementation &
deployment

Schema, crawler directives, and content changes ship through your workflow. Nothing goes live without your team’s sign-off.

Measure

Track, report
& iterate

Mentions, citations, share of voice, and sentiment are reported monthly against your baseline, with next month’s priorities.

Why choose Tru Performance?

Citation tracking and alerts

Monthly tracking of mentions, citations, share of voice, and sentiment across ChatGPT, Perplexity, and AI Overviews, plus alerts when visibility swings.

Cross-platform AI expertise

One program tuned to how each engine actually selects and cites its sources, instead of a single generic playbook applied everywhere it runs.

E-E-A-T at scale

Author credentials, first-party data, and third-party mentions built systematically, because generative engines only cite sources they can verify.

Measurable ROI

AI referral sessions and assisted pipeline are tied back to the program, so leadership sees real commercial return instead of a vanity dashboard.

Proven success across industries

Numbers from a live Tru Performance GEO program, June 2026 reporting.

44% ChatGPT visibility rate, video messaging client
47% AI Overviews visibility, ahead of 7 tracked competitors
31% ChatGPT citation rate, highest of 8 brands tracked
900 AI responses analyzed every month
69% Positive sentiment score across AI models

Frequently asked
questions

We track brand mentions, citation rate, share of voice, and sentiment across ChatGPT, Perplexity, and Google AI Overviews, benchmarked against named competitors every month. On the business side, we tie AI referral sessions and assisted pipeline to the program, so you see commercial return, not just visibility.

ChatGPT, Perplexity, Google AI Overviews and Gemini, and Microsoft Copilot. Each platform weighs sources differently, so the program covers the shared foundations first: citable passages, clean entity signals, and open crawler access, then adds platform-specific work where the data shows opportunity.

First citations typically appear within 6 to 12 weeks, depending on how often each platform refreshes its sources and how much restructuring your content needs. Mentions in generated answers usually move before citation links do. We baseline in week one so every gain is measured against a known start.

We audit access for GPTBot, PerplexityBot, Google-Extended, and the other AI crawlers in the first week and correct the directives with you. Blocking is sometimes deliberate, so we walk through the tradeoffs before changing anything. Nothing gets cited from pages a crawler cannot reach.

Yes, and it should. The authority and content quality signals your SEO program builds are inputs GEO draws on. We coordinate with your SEO team or run both together, sharing one content calendar so each page is structured once for rankings, answers, and citations.

Generative engines lift self-contained passages: clear claims, named sources, and data points that survive being quoted out of context. We restructure pages into citable blocks, add expert attribution, and keep brand facts consistent across every page AI reads.

Tracking runs continuously; reporting lands monthly. You get movement in mentions, citations, share of voice, and sentiment by platform, competitor deltas, and the next month's priorities. Significant swings trigger an alert rather than waiting for the report cycle.

SEO earns positions on a results page. GEO earns your brand a place inside the answer itself: the mention, the citation, the recommendation. The surfaces and levers differ, and rankings alone do not guarantee citations, which is why GEO is run and measured as its own program.

Your buyers are asking AI which vendors
to shortlist. Get cited.

We will baseline your visibility across ChatGPT, Perplexity, and AI Overviews, show you the share of voice every competitor holds, and map the fastest route to your first citations. You approve the plan before anything ships.

Get your AI visibility audit