Insights

Google Ads Auction Insights: Master Competitive Analysis & Outrank Your Competitors
Blog
20.02.25

Google Ads Auction Insights: Master Competitive Analysis & Outrank Your...

Google Ads is a highly competitive platform where multiple advertisers bid for the same audience. But how do you know who your real competitors are and how well you’re performing against them? That’s where Auction...

Landing Page Optimization Mistakes You Make, And How to Rectify
Blog
17.02.25

Landing Page Optimization Mistakes You Make, And How to Rectify

Imagine this: You’ve invested thousands in driving traffic to your landing page, but your conversion rates are abysmal. What went wrong? The answer often lies in overlooked optimization mistakes that sabotage your efforts. For executives,...

What is Programmatic SEO? Does Your Business Need It?
Blog
11.02.25

What is Programmatic SEO? Does Your Business Need It?

Programmatic SEO is an automated approach to creating and optimizing large volumes of web pages tailored to specific long-tail keywords. By utilizing...

Mastering A/B Testing in Email Marketing: Strategies, Best Practices, and Winning Ideas
Blog
28.01.25

Mastering A/B Testing in Email Marketing: Strategies, Best Practices, and...

A/B testing has emerged as a crucial practice in email marketing. By systematically evaluating different components of your campaigns...

SEO Trends 2025: What’s New, Upcoming Updates, And More
Blog
14.01.25

SEO Trends 2025: What’s New, Upcoming Updates, And More

2025 is here! And with the new year comes new SEO trends that will dominate the search engines. If you want your website to rank high and reach the right people, ensure you know and...

How to Use Bid Strategies Effectively in Google Ads
Blog
18.12.24

How to Use Bid Strategies Effectively in Google Ads

Google Ads bidding strategies are at the heart of driving cost-effective results in your campaigns. Understanding how to use bid strategies effectively can...

Component of Content Management System – Building Blocks of an Efficient CMS
Blog
11.12.24

Component of Content Management System – Building Blocks of an...

An efficient content management system (CMS) is a CMS that allows users to collaborate, create, edit, store, and publish content on a website and other digital mediums without the hassles of knowing codes and programming...

Dynamic Content Management System – Enhancing Flexibility and Performance
Blog
29.11.24

Dynamic Content Management System – Enhancing Flexibility and Performance

Your website is your online salesperson, storefront, and brand representative. It has to play many roles and execute many tasks. But it can do this effectively only when your website and its content are powered...

Cloud Based Content Management System Vs Open Source Content Management System: A Comparison
Blog
14.11.24

Cloud Based Content Management System Vs Open Source Content Management...

Everything is in the cloud. From your latest vacation pics to the most robust software, the cloud is powering digital development worldwide. So it just makes sense to have a cloud CMS (content management system) that...

How to Choose a Content Management System: A Step-by-Step Guide
Blog
12.11.24

How to Choose a Content Management System: A Step-by-Step Guide

If you are here reading this, you are at an important transformational stage in your organization’s digital growth – selecting the right content management system. A content management system is going to change the way...

Unlocking the Power of CMS: What is a Content Management System?
Blog
07.11.24

Unlocking the Power of CMS: What is a Content Management...

In an increasingly digitized world, professionals need to know the answer to the question, “what is a content management system, CMS?”. The content management system, as the name suggests, is a system that lets you...

Tru Performance – Continuing Excellence as a Google Certified Partner
Blog
21.10.24

Tru Performance – Continuing Excellence as a Google Certified Partner

Tru Performance continues its upward trajectory as a digital marketing company by being a Google Certified Partner. Getting Google certified is a huge deal. The Google Certified Partner tag is only given to companies that...

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