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It is no surprise how smartphones have become a basic device for everyone. Yes, we live in a mobile-centric world where more than 80% of the world’s population has mobile devices in their pocket.
If you are not implementing a mobile marketing strategy in this mobile-dedicated world, you are losing one of the key marketing elements.
The increasing demand for smartphones has transformed the way organizations execute their marketing plans. From improving sales to uplifting engagement to brand building- mobile marketing has become the most important marketing strategy.
Considering the whopping demand of smartphone users, as a marketer, it’s time for you to adapt mobile marketing if you haven’t already.
In this editorial, we will oversee why mobile marketing has been winning the game of marketing strategies and how you can embrace this dependable campaigning to sell your products and services through the use of smartphones.
What is Mobile Marketing?
Mobile marketing is a multi-channel approach intended to reach out to potential customers on their smartphones, tablets, and other mobile devices used by the customer.
Putting your business where your consumer is, is known as marketing, and since people are more engaged with their phones, these marketing practices are later called mobile marketing.
People visit landing pages, scan QR codes, check emails, shop, and use social media on their phones. Thus, it is surely a great opportunity to leverage your marketing practices on mobile.
Thus, marketers are designing and optimizing their Mobile marketing strategy in a certain way that is mobile friendly and can be accessed by the customers with any of their devices and at any time.
As the technologies have been fragmented, so does the marketing practices. To maintain the buyers’ attention and keep the marketing strategies on point, mobile marketing needs to be highly personalized.
Why are Marketers Prioritizing Mobile Marketing?
Organizations have understood that customers are no more dependent on desktops or other devices; they are only glued with their phones round the clock. So, it is pretty obvious that mobile marketing is one of the most logical and reliable ways to connect with customers in such conditions.
Companies have identified that customers prefer mobile phones to get digital content. This ultimately leads to increase click-through rates and also conversions.
On that note, let’s look at one of the top factors of mobile marketing that has tended the marketers to take up it.
Mobile marketing is prompt and efficient: Messages have a rate of 99% as compared to email marketing which is 6%. The number itself indicates how a company can reach its audience instantly and profitably.
High-engagement rate: Since people spend a lot of their time on mobile phones, it is likely to result in higher engagement. Today, people are habituated to use apps or make searches through their phones. While using the apps, they are convinced to share their phone numbers as they find the content personalized and easy. So a well-optimized content dedicated to mobile certainly brings a loyal customer that ultimately gives a high click-through rate.
Search engine friendly: Over 60% of Google searches are made through mobile phones. To get the complete benefit of this high search percentage, companies make search engine optimizations (SEO) one of their most prominent marketing implementations. The search engines help those businesses that focus on mobile marketing by giving them a higher ranking on the SERP if the website is mobile-friendly.
Location-based benefits: Mobile phones ask their users to turn on their location while doing any activities. And this localization helps the companies know their customer’s location through which they are allowed to send customized messages that fit with the location and vice-versa.
More accessible to share: We all know mobile devices are more accessible than desktops; thus, sharing your content or posts through mobile is easier than that on the desktop. Mobile devices are portable in real-time, so the advertisements and your messages are also portable as they are shared faster on the mobile, and as the shares are witnessed more in mobiles, your content has more chances to get viral.
What Stats has to say about Mobile Marketing?
It is crucial to evaluate the statistics of mobile marketing before stepping into it. If you dream of creating a successful mobile marketing strategy, these statics will help you out in doing great:
- People spend more than 3 hours on average per day on their mobile phones.
- In 2019, 40% of the world’s population was browsing from their mobile phones rather than desktops.
- When the pages are not loaded quickly on mobile phones, then you will likely lose 9 out of 10 customers. Upon this, Google is likely to remove your website or any other content if the content is not mobile-friendly.
- 50% of the users see your brand as negatively or not worthy if they have a poor mobile phone experience.
Mobile Marketing Strategy
For creating a stable place for your brand in the industry, you need to have the appropriate knowledge of how to design a mobile marketing strategy. To get it right, you first need to understand how your customers use their phones.
Your customers may be found using their mobile phones in their break time, while traveling, before going to bed, etc. In this manner, you need to identify and design your mobile marketing strategy; these can include the following factors:
Set a Goal
Know what you want to enhance from your mobile marketing strategy. If you want to gain organic traffic, you need to create a mobile responsive website, and if you want to gain conversions, you need to highlight your call-to-action buttons, create it largely so that it is visible, and make sure it is easily clickable. Likewise, set your goal and design your strategy in a certain way that meets your aim.
Find Your Audience
The whole essence of mobile marketing is constructed on the audience. So it is vital to identify your audience. This can be done by identifying which users have more access to your content or post. Which social media post has been liked, shared, and commented on the most. You can research and find which mobile app or social media is being used the most, and in that way, craft your strategy and do the advertising.
Optimize Emails for Mobile
Today, more people check on their emails through their mobile phones. Thus, it is necessary to optimize your emails for mobile. The way you create your CTAs for mobile. Similarly, you need to create interactive and clickable links attached to your email content. Whether your customers want to call you through email or reach your web page, every button and link should be mobile-driven.
Push Notifications
Notify your customers of everything related to your business. Your customer’s product delivery status, offers, sales. Inform about your latest articles or videos that you upload on social media platforms and so on.
You can create any mobile marketing strategy based on the nature of your business or customer’s choice. The primary thing that you should consider for your marketing campaigns should be-a mobile responsive content.
Final Thoughts
Customers are comparatively switching to their mobile devices to shop, communicate, and socialize. So the marketers require designing clear-cut and inclusive mobile marketing strategies. The marketers must understand that the pioneer factor to reach out to their audiences functionally on their mobile devices is to convey your marketing message fast, clearly, contextually, and on the right channel at the appropriate time.