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Generating leads is the most prominent factor for a company. In this highly competitive era, it isn’t easy to sustain in the business game. Today, marketers have various platforms and marketing tools, including social media platforms, email marketing, affiliate marketing, and other paid plans to draw the customer’s attention. But what is the top-most requirement that highlights your service to the customer? Your website!
No matter how discreet your marketing strategy is, you will have a low conversion rate if your online presence needs to be stronger. In this editorial, you will learn how your website dimensions are a lead-generation machine if implemented properly.
10 Reliable Ways to Turn Your Website into a Lead Generation Machine
1. Professionally Designed Website
Your website design is the foremost component that people notice. Instruct your web designer to design an aesthetically crafted website that will engross the visitor’s attention. Ensure to create a secure website. Sometimes, when a visitor observes the URL that depicts not secure, they leave immediately. If your website appears not secure in the visitor’s sight, your website will lack credibility, and your company will seem to be an unprofessional one.
Therefore, build a website that offers reliability and a great customer experience. Avoid unnecessary pop-ups, videos, or animations. This will certainly annoy and distract the visitor. Use soothing fonts, pleasing images that will keep the reader interested in your company, engaged with your brand, and eventually bring them to buy your product or service.
2. Informative & Easy to Read Content
Provide your visitors with quality and informative content. Your content is the mirror that reflects the customer’s point of view. Hence, your content should be customer-focused, consisting of all the relevant facts and figures that will appear like a quick solution to the customer’s requirement.
Upon this, make sure to use easy to read the language. Complex words and high-vocabs can complicate the reader’s mind. If your website’s content is simple and clear, the customer will surely read on and get enticed by your company over your competitors. Content can include blog posts, eBooks, reviews, articles, testimonials, FAQs, guides, podcasts, and so on.
3. Add Call to Actions
Once you have presented your content to your customer, provide them with a call action button or a link. The call to action facility should be on almost every page of your website. This will help them get proper guidance and direction on what your company wants them to do.
All the buttons like your IVRS number, login, free trials, registration, and so on should be clear and clickable to them. It is estimated via reports by the experts that more than 90% of your visitors are likely to notice your CTAs that affirmatively insist they make the call. It is also found that adding CTA buttons on your website increases 83% revenue in a month.
4. Best SEO Practices
In this digitally driven era, SEO is a must-added feature that brings you many adaptabilities to generate leads. There are various tools and tactics, including title- meta description optimization, internal linking, Binge Webmaster tool set up, and HTML sitemap optimization. The most useful SEO setup is the google analytic tool. It allows you to have a sneak peek into your website visitor’s record.
Tell your SEO expert to make the best possible use of the tool and technology that brings your website to the top-ranking chart of Google. Make sure to include trending keywords that people are likely to search. Keep your SEO techniques authentic and relevant.
5. Relevant Navigation Structure
Your website should have a straightforward architecture that is easy for visitors to navigate and find the information they are looking for. If people are confused and frustrated with your click-to-bait links, and unnecessary self-promotion, they will leave immediately.
Offer your visitors a laundry list with ten or more suitable materials. Doing so certainly earns the customer’s attention, and they may tend to take a positive step that will give you a good lead.
Upon this, add your most popular services on the top in the navigation bar and the last one at the bottom. Describe your table of content in a manner that creates a hierarchy that happens to be appropriate in leading your visitor.
6. Mobile Friendly
We are no longer living in a phase where people switch systems to search for every single thing. Today, you will barely find a person who isn’t using smartphones.
So optimizing your website for mobile devices is certainly helpful for lead generation. How? In the recent analytic reports, it has been found that 51% of people spend time on their smartphones, and 42% of people pay their time on desktops.
With this, it is evident that people turn on their mobile for making searches. Therefore, your website should have responsiveness regardless of where it has been accessed. Make sure the images are optimized, and your website is easily accessible. Google favors reactive websites, and in this fast-moving world, speed matters. Thus, test if your website is mobile-friendly or not.
7. Social Media Sharing
Whether you are involved in b2b marketing or b2c, your social media person always helps you get new leads. It would help if you always made your social media noticeable on your website. It allows your visitor to make the purchase decision.
Social media platforms like Linkedin, Facebook, Twitter, or Instagram help the visitor know about your company’s activities better, clearing their prospect that may lead them to build a connection with you.
Displaying social media video content on your website for promoting an upcoming webinar and so leverages a compelling presentation of your company that will drive you to more leads.
8. Progressive Profiling
Yet another element for denoting your website as a lead generation machine is progressive profiling. A progressive profiling gives your website a certain layer of professionalism to the customer. Progressive profiling refers to the profile creation of your visitor.
For instance: a short questionnaire format, that allows the visitor to fill-up their name, email id, contact number etc. Profiling will offer the visitor to engage with your product and services. Once they create their profile with your website, they will visit more often which will deliver you a higher conversion rate.
9. Multi-channel approach
Give visitors multiple ways to contact you. Include your number, email ids, and much more. You never know what the nature of your visitor is. Some may prefer sending the message by filling a form, or someone would like to send an email or have a chat session with your customer support.
Hence, it is essential to impart various contact approaches to your customer, leaving up to them either of the media to reach your company.
10. Monitor Your Website
Lastly, assert that your website is working properly. Check your Meta descriptions and titles, bounce rate, call to action, and everything that needs your monitoring. Review your pages, content, images, and every single thing, ensuring that it is working properly.
Remember, the website is not a specific thing that is once created and left. Treat your website as your social media platforms, email marketing, or any other marketing campaigns. Keep it updated and interesting.
The Bottom Line
Your website is your company’s identity. It tells your story and is the evidence of your work. Simply understood this, if your home is not neat and clean at all, how will you provide your guest with a welcoming experience? Treat your website as your home and keep optimizing it, trying new things, experimenting, and keeping it captivating in every aspect.
In B2B marketing, the website is the most crucial feature that needs to be added in the whole business process. The website tells about your products and services. It maintains accessibility and engagement and plays a strong barrier to connect the B2B buyers and the sellers. It’s a platform that conveys your USP and lets the client know about your attributes. Trying the tips mentioned above will certainly help you keep your website on point and give you more conversion rates and sales.
Implementing all the correct outlines on your website will profoundly earn more traffic, ultimately turning your website into a lead generation machine.