About Tru Performance
- Tru Performance is a Technology-driven company that partners with Fortune 500 companies, SMEs, and specialized IT service providers to help, manage and scale their business. We have offices on four continents, with our head office in Pune, India.
- We assimilate a team of experienced and skilled designers, developers, digital marketers, and IT specialists who aspire to create successful careers with customer satisfaction as their focus.
- With Tru Performance, you will always gain continuous learning and development opportunities by working on interesting, challenging, and client-facing projects.
Introduction
Join the innovative team at Tru Performance, a leading marketing agency renowned for its creative and efficient digital marketing solutions. We are excited to announce an opening for a Senior SEO Strategist and Search Engine Marketing Specialist. This role is designed for a dynamic professional with a deep passion for SEO and SEM, particularly in the B2B domain, and a desire to manage global campaigns with a primary focus on North America. In this position, you’ll play a crucial role in developing and executing strategies that drive digital excellence and tangible results for our clients.
Key Responsibilities
- Develop and implement comprehensive SEO strategies to enhance online visibility and organic traffic, particularly for B2B clients.
- Conduct extensive keyword research and market analysis to inform effective campaign strategies.
- Optimize website content, landing pages, and paid search copy for maximum impact.
- Collaborate with cross-functional teams for cohesive SEO and SEM strategies.
- Analyze campaign performance and adapt strategies for optimum ROI.
- Plan and execute long-term SEO and SEM plans aligned with broader marketing objectives.
- Manage large-scale, complex SEM campaigns, ensuring they meet business goals.
- Provide detailed reports and insights on campaign performance, offering recommendations for improvement.
- Stay updated with market trends to maintain a competitive edge in SEO and SEM.
- Act as a consultant to key stakeholders, aligning SEO and SEM strategies with business needs.
Qualifications
- 4+ years of experience in SEO and SEM, with a strong background in the B2B sector.
- Proven ability to develop and execute successful SEO and SEM campaigns.
- Comprehensive understanding of search engine algorithms and ranking strategies.
- Proficiency in web analytics and SEO tools (e.g., Google Analytics, SEMrush).
- Excellent communication and collaboration skills.
Benefits
- Opportunity to work on global campaigns.
- Access to the latest digital marketing tools and technologies.
- Supportive, creative work environment.
Application
We invite you to join our team at Tru Performance, where your expertise in SEO and SEM can make a significant impact. If you are ready to take on this exciting challenge, please send your resume and cover letter to EMAIL.
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