A/B testing has emerged as a crucial practice in email marketing. By systematically evaluating different components of your campaigns...
2025 is here! And with the new year comes new SEO trends that will dominate the search engines. If you want your website to rank high and reach the right people, ensure you know and...
Google Ads bidding strategies are at the heart of driving cost-effective results in your campaigns. Understanding how to use bid strategies effectively can...
An efficient content management system (CMS) is a CMS that allows users to collaborate, create, edit, store, and publish content on a website and other digital mediums without the hassles of knowing codes and programming...
Your website is your online salesperson, storefront, and brand representative. It has to play many roles and execute many tasks. But it can do this effectively only when your website and its content are powered...
Everything is in the cloud. From your latest vacation pics to the most robust software, the cloud is powering digital development worldwide. So it just makes sense to have a cloud CMS (content management system) that...
If you are here reading this, you are at an important transformational stage in your organization’s digital growth – selecting the right content management system. A content management system is going to change the way...
In an increasingly digitized world, professionals need to know the answer to the question, “what is a content management system, CMS?”. The content management system, as the name suggests, is a system that lets you...
Tru Performance continues its upward trajectory as a digital marketing company by being a Google Certified Partner. Getting Google certified is a huge deal. The Google Certified Partner tag is only given to companies that...
You might be happy with your current PPC campaign performance but it can be better. Way better! No, this does not mean pumping ridiculous amounts of money into the campaign. There is an easier, more...