Insights

SEO Trends 2025: What’s New, Upcoming Updates, And More
Blog
14.01.25

SEO Trends 2025: What’s New, Upcoming Updates, And More

2025 is here! And with the new year comes new SEO trends that will dominate the search engines. If you want your website to rank high and reach the right people, ensure you know and...

How to Use Bid Strategies Effectively in Google Ads
Blog
18.12.24

How to Use Bid Strategies Effectively in Google Ads

Google Ads bidding strategies are at the heart of driving cost-effective results in your campaigns. Understanding how to use bid strategies effectively can...

Component of Content Management System – Building Blocks of an Efficient CMS
Blog
11.12.24

Component of Content Management System – Building Blocks of an...

An efficient content management system (CMS) is a CMS that allows users to collaborate, create, edit, store, and publish content on a website and other digital mediums without the hassles of knowing codes and programming...

Understanding Google’s November 2024 Core Update: How Site Reputation and Abuse Penalties Affect Your SEO Strategy
Blog
03.12.24

Understanding Google’s November 2024 Core Update: How Site Reputation and...

Google’s algorithm updates shape the SEO landscape, and the November 2024 Core Update is no exception. This update focuses heavily on-site reputation and enforcing penalties for site reputation abuse. But what does that mean for...

Key Google Business Profile Updates in 2024: How to Adapt and Thrive
Blog
03.12.24

Key Google Business Profile Updates in 2024: How to Adapt...

There have been some major updates to the Google Business Profile in 2024. Google Business Profile is not something new, it is the old Google My Business, whose name has been changed. This is an...

Dynamic Content Management System – Enhancing Flexibility and Performance
Blog
29.11.24

Dynamic Content Management System – Enhancing Flexibility and Performance

Your website is your online salesperson, storefront, and brand representative. It has to play many roles and execute many tasks. But it can do this effectively only when your website and its content are powered...

Mastering Learning Content Management Systems (LCMS) – Everything You Need to Know
Blog
26.11.24

Mastering Learning Content Management Systems (LCMS) – Everything You Need...

By 2026, corporate eLearning will grow 250% from 2017’s numbers. 90% of the major corporate companies today use eLearning and training content to train their employees. They also experience a marked improvement in employee performance...

Cloud Based Content Management System Vs Open Source Content Management System: A Comparison
Blog
14.11.24

Cloud Based Content Management System Vs Open Source Content Management...

Everything is in the cloud. From your latest vacation pics to the most robust software, the cloud is powering digital development worldwide. So it just makes sense to have a cloud CMS (content management system) that...

How to Choose a Content Management System: A Step-by-Step Guide
Blog
12.11.24

How to Choose a Content Management System: A Step-by-Step Guide

If you are here reading this, you are at an important transformational stage in your organization’s digital growth – selecting the right content management system. A content management system is going to change the way...

Unlocking the Power of CMS: What is a Content Management System?
Blog
07.11.24

Unlocking the Power of CMS: What is a Content Management...

In an increasingly digitized world, professionals need to know the answer to the question, “what is a content management system, CMS?”. The content management system, as the name suggests, is a system that lets you...

Tru Performance – Continuing Excellence as a Google Certified Partner
Blog
21.10.24

Tru Performance – Continuing Excellence as a Google Certified Partner

Tru Performance continues its upward trajectory as a digital marketing company by being a Google Certified Partner. Getting Google certified is a huge deal. The Google Certified Partner tag is only given to companies that...

3 Audience Targeting Tips to Outsmart Your PPC Competition
Blog
07.10.24

3 Audience Targeting Tips to Outsmart Your PPC Competition

You might be happy with your current PPC campaign performance but it can be better. Way better! No, this does not mean pumping ridiculous amounts of money into the campaign. There is an easier, more...

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