Driving traffic to your website and generating qualified leads is a straightforward process. Driving traffic to your website is not a tricky job but generating qualified leads can be frustrating. Traffic can be generated through advertising, campaigns, social media, etc. Lead generation is the term used by a person who has shown interest in your brand’s services or product. Leads can be generated through many marketing techniques such as website, email marketing, social media marketing, content marketing, etc. The process of lead generation has three stages:
- Creating interest in your service or product
- Converting the interest into a subscriber. The goal here is to win the contact details.
- Once the contact details are generated, forward these to your sales team to convert a subscriber into a buyer or a customer.
Once someone turns into a buyer the process of lead generation ends.
Table of Content
Add Forms to the Pages that get the Most Traffic
By now you already know that social media and email marketing are good techniques to drive traffic to your website. However, there is one more marketing tactic that can help you capture leads from your website and that is by adding forms. Adding forms to your website is a great way to not only increase traffic but also generate an important piece of information. This can also lead to increasing your email list and now everyone knows that email marketing still is the best marketing practice to date and one of the best channels to boost ROI. You just need to target the appropriate page on your website to add a form. The following examples will help you to decide where you should add a form to your website.
- Homepage
- Category Page
- Search Page
- Product Page
- About Page
- Help Page
- Blog Post
Adding sign-up forms on the pages can be time-consuming. Choosing which page to include forms can be confusing too especially when your resources are limited. To start with, you can add opt-in forms at the website footer so that they will easily be visible to the readers.
Measure the Lead Generation Metrics
Measuring your metrics can help you improve current processes and build better strategies. But every marketer works with too many metrics on the website and gathering vital data through data analytics especially for small companies, can be tricky and challenging. You can check your lead-generating metrics by studying CTR (Click-Through-rate), conversion rate, time is taken for conversion, cost per lead, lead per channel, month-to-date success, number of gained qualified leads, and return on investment.
Any metric is always a strict numeric measure that can be extremely beneficial to count statistical performance.
Offer E-Book for Download on Specific Blog Posts
Even though social media and the internet have taken over the world, there are still many people who enjoy reading. The majority of people enjoy reading a good and entertaining book. Therefore, many website holders still look to create e-books. An E-book provides a detailed industry insight that fosters a passion for a particular topic. But did you know you can monetize your website through e-books? You can offer an e-book for download on a specific blog topic. This will not only help you drive traffic, generate qualified leads, and monetize your website but also increase the customer base and nurture the relationship.
There are many additional advantages to offering e-books. Some of them include:
- Increase email list
- Establish yourself as an authority
- You can mark yourself as “published’ by selling your e-book
Creating e-books is not difficult. Gather common questions, analyzing your competition, use statistics, testimonials, or case studies, etc. Remember, e-books are more detailed than blog posts. You need to also make sure you have the appropriate title, table of content, author information, links, copyright, resources, and contact information.
Develop a Live Chat Service for your Website
People visit your website for many reasons. They might want to purchase something; they might need some product or service information. The reason behind visiting your website could be anything but it is your duty to make your website more interactive and engaging. Adding blog posts, videos, infographics, images, etc are some of the cliched ways to improve engagement. However, developing a live chat on your website can help answer your audience’s questions easily. It is also a simpler and cheaper way to add an exciting and fun widget to your website. Live chat is the most human widget and can increase customer experience.
A/B Testing
A/B testing is the best-proven way to test different variables and to analyze the most effective component at accomplishing a goal, such as driving traffic, lead generation, and conversions. It has the potential to provide immediate, measurable, and actionable results. There are a variety of elements that A/B testing can analyze. Elements such as call-to-actions, landing pages, form fields, email subject lines, email sender names, images, length of copy, pop-up windows, testimonials, statistics, social media, and many more can be effectively analyzed. This can greatly help you to check what is working and what is not so that you can improve and optimize your marketing strategy better.
Conclusion
You can be a professional in revolutionizing your lead generation game. But it is very important to understand the core metrics and how they work. We have the perfect team of experts that can give a solution according to your business goals.
If you would like to know more, you can contact us.