Enhancing Digital Outcomes

Tru Performance empowers mid-sized enterprises and emerging startups to move beyond outdated demand-generation with AI-powered and data-driven strategies that deliver measurable business impact.

Delivering & Driving Digital Growth

We blend cutting-edge tools and our global expertise to provide strategic intelligence.

Managed Tech Solutions

We integrate existing solutions with various CMS, CRMs, and email automation tools, providing end-to-end support, from managing websites and collecting leads to automating email marketing.

Digital Marketing

We build data-driven digital marketing campaigns that leverage AI, analytics, and automation to optimize campaigns, amplify brand visibility, and accelerate growth across every channel.

Digital Engineering

We engineer and develop high-performance web, mobile, and AI solutions that combine technical excellence, scalability, and innovation to power digital transformation and accelerate business growth.

Creative Services

We craft compelling stories and create aesthetic designs that elevate brand identity for various digital assets, turning every interaction into a memorable experience.

Lifecycle
Automation

We drive lifecycle engagement by creating personalized interactions throughout the customer journey that build loyalty, nurture relationships, and provide long-term business growth.

Data & Analytics

We transform data into actionable insights through intelligent dashboarding, enabling informed decision-making and strategic actions that drive efficiency, performance, and business growth.

Create Your Virtual Presence

Transform your digital footprint into a powerful asset. We create digital experiences that showcase your brand, engage audiences, and reach your Tru Potential.

360° Solutions for Your Digital Journey

Delivering complete digital transformation through data-driven marketing, technology innovation, and performance optimization. Our solutions empower businesses to grow smarter and achieve success across every digital channel.

Web Development

  • Custom website design and development
  • Responsive web design
  • e-Commerce website solutions
  • Content management system integration

Data Analytics

  • Web analytics and reporting
  • Customer data analysis
  • Conversion rate optimization
  • Predictive analytics and insights

Search Engine Optimization

  • Search optimization & keyword research
  • Customization for AEO & GEO
  • On-page and off-page SEO
  • Technical SEO audits

UI/UX Design

  • User interface design for web and mobile
  • User experience optimization
  • Interactive design and prototyping
  • Accessibility and usability testing

Email Automation & Marketing

  • Email campaign development
  • Automated email workflows
  • Subscriber list management
  • Performance analysis and reporting

Social Media Management

  • Social media strategy development
  • Content creation and scheduling
  • Community management
  • Social media advertising

  • Custom website design and development
  • Responsive web design
  • e-Commerce website solutions
  • Content management system integration

  • Web analytics and reporting
  • Customer data analysis
  • Conversion rate optimization
  • Predictive analytics and insights

  • Search optimization & keyword research
  • Customization for AEO & GEO
  • On-page and off-page SEO
  • Technical SEO audits

  • User interface design for web and mobile
  • User experience optimization
  • Interactive design and prototyping
  • Accessibility and usability testing

  • Email campaign development
  • Automated email workflows
  • Subscriber list management
  • Performance analysis and reporting

  • Social media strategy development
  • Content creation and scheduling
  • Community management
  • Social media advertising

Real Stories From Industry Leaders

Dr. Christoph Beck,
Dr. Christoph Beck,

Director
Foro Innovativo

“We have partnered with Tru Performance to run digital marketing projects in various English, Spanish and German speaking countries. It is beautiful to work with them. We appreciated in particular their great service, seamless integration of their work into our projects, technical expertise and their innovative approaches to solve customer’s marketing problems. Highly recommended.”

Ian S,
Ian S,

Director, Client Experience
CDG

“The Tru Performance team is a great partner in our efforts to build out and improve our digital presence. They are dedicated to meeting our high (and sometimes shifting!) needs. Additionally, the team goes above and beyond to recommend ways to quickly approve and adapt our processes to better leverage the tools we have in our tech stack for sales and marketing. Great team. Great partners.”

Rik Williams,
Rik Williams,

Sr. Technical Architect
Plume Design, Inc

“When we needed some extra development bandwidth due to a temporary increase in workload, Tru Performance managed to quickly provide assistance, with the resource allocated seamlessly delivering quality results to tasks with little guidance.”

Jordan Calderon,
Jordan Calderon,

President & Founder
StratDev Digital Marketing

“Tru Performance has helped us in the development of one of our projects which involved development, designing and managing an online store. The company’s talents are evident with their excellent work on this scope, using both web design skills as well as advertising strategies to promote it further.”

Raquel Michelena
Raquel Michelena

Director,
Weinstock Immigration Lawyers

"Working with TruPerformance has been an outstanding experience! Their exceptional organizational skills and well-structured methodology made the entire process seamless from the very beginning. The team has been incredibly helpful, open, and collaborative, consistently going above and beyond to make everything easy and achievable. They are not only easy to work with but also truly invested in delivering results, which we began seeing quickly. If you’re looking for a professional, results driven SEO team that’s a pleasure to partner with, TruPerformance is the way to go. Highly recommended!"

Adrienne Lumb
Adrienne Lumb

Director, Website Strategy
Cybersecurity Company

"From the beginning of our partnership, we were a young company creating a new category for data visibility, security and protection. And, it’s not always easy to work with startups like ours that face a multitude of challenges. But they took our challenges with focus, expertise, and relentless dedication – and helped us grow all the way through acquisition in just a few short years.
I can confidently say we would not be where we are today without them. They’re also a joy to work with – always on – and staying several steps ahead!"

Doris Walczyk
Doris Walczyk

Sr. Industry Marketing Manager
Autodesk

“I came in contact with Tru Performance searching for a Marketing Outsourcing Services provider. By taking a look at their previous projects and having calls, we agreed to work together, basically, on SEO and Digital PR. They have worked incredibly well with our clients by being communicative and transparent all the time.”

Trends That Drive Innovation

5 Min read AEO

What Is TOON (Token-Oriented Object Notation) and How It Helps Answer Engine Optimization (AEO)?

Search is changing fast. People no longer scroll through ten blue links. They ask questions and expect direct answers. Tools like Google AI Overviews, ChatGPT, voice assistants, and other AI answer engines now decide what information gets shown first. This shift has created a new discipline called Answer Engine Optimization (AEO). Instead of only ranking […]

3 Min read Blog

The Hidden Website Issues That Quietly Weaken Your Sales Pipeline

Introduction Small website issues rarely announce themselves loudly. They do not trigger alerts, crash servers, or stop traffic overnight. Instead, they quietly introduce friction into the buyer journey. Over time, these small breakdowns compound, reducing conversion rates, extending sales cycles, and weakening pipeline velocity. Most B2B teams focus on driving more traffic when pipeline slows. […]

7 Min read Blog

Mastering TruFunnel Strategy for Your Enterprise

Introduction One of the most common challenges enterprises face today is that their marketing efforts fall flat. They are unable to turn impressions, reach, followers, clicks, and subscribers into actual buying customers. Relying solely on one or two marketing strategies, such as paid campaigns or retargeting website visitors, may not be highly effective, as you will not be able to […]

8 Min read AEO

Prioritize AEO Strategies Using Visibility Analytics: How to Win in AI‑First Search

What are Visibility Analytics in Search? In search optimization, visibility analytics refers to data that shows how easily a website can be discovered on digital platforms used for finding information, such as search engines and AI-driven assistants.  These metrics can help marketers understand how changes in search trends and behavior are causing changes in the way a website receives […]