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Tru Performance continues its upward trajectory as a digital marketing company by being a Google Certified Partner. Getting Google certified is a huge deal. The Google Certified Partner tag is only given to companies that meet Google’s stringent marketing standards and have expertly used Google’s tools and programs to create value for all stakeholders involved in the marketing campaigns.

As a Google Certified Partner, we get many benefits like direct support from Google for marketing campaigns and an opportunity to attend exclusive online and offline training and events. We also get a chance to be a part of the beta tests for new ad features and get access to amazing new software, tools, and programs. But what about our clients? What does our Google Certified Partner badge mean for them?

Here’s what it means for our clients:

Google Certified: Access to Advanced Tools and Resources

This is one of the best features of being a Google Certified Partner. Google is always developing and launching new and advanced tools and resources. These are aim at helping partners serve clients with the best services and solutions, and improve their campaigns and website performance. These tools and resources are built by the best minds at Google, and access to them is exclusively given to certified partners. These tools are game-changers, enabling our clients to gain an advantage over their competitors.

Insights from the Latest Industry Best Practices

As a Google Certified Partner, we get early access to information and insights on the latest technologies, developments, and emerging trends from the latest industry best practices. This information comes directly from Google, the biggest search engine in the world. These insights are also applicable to other search engines. This is a fantastic advantage, and this advantage is pass on to our clients, who get the campaigns built on in-depth knowledge and inside information. These campaigns are better and deliver more than expected.

A Team of Google Certified Experts Dedicated to Your Success

Won’t you feel safe knowing that the best doctor is looking after your health, your money is being look after by the best banker, and your online business by the campaign managers? To get Google certified, one’s firm needs to have the best campaign managers, which Tru Performance has. Our campaign managers and SEOs are the perfect mix of qualifications and experience. They have handled award-winning international campaigns and are one of the biggest reasons behind Tru Performances’ exponential growth. Our clients get dedicate campaign managers for their campaigns to ensure success every time.

Some of Our Best Online Campaigns

Numbers don’t lie. See some of our most successful campaigns:

SaaS Messaging & Customized Video Messaging
One of our clients, serving North America’s hugely competitive automotive market, is a SaaS messaging and customized video messaging company. They were facing issues like brand awareness, visibility, lead generation and conversion, SEO, organic traffic growth, and marketing performance metrics. Tru Performance took over its online marketing and implemented a comprehensive strategy that included SEO, web development, PPC campaigns, and more. The result was:

• 45% growth in their website’s organic traffic.
• 32% increase in generating good leads.
• A 27% decrease in customer acquisition costs
• 19% customer lifetime value increase.  

Digital Dental 3D Printing
Our client is one of North America’s biggest digital dental 3D printing innovators. This firm develop and manufacture 3D printers that dentists can use in their offices to print dental products in real-time for patients. They needed support for their online marketing because it was plagued with problems like low organic traffic, poor PPC campaigns, limited ad reach, outdated websites, poor UI & UX, and improper lifecycle management. So they contacted Tru Performance, and we took over their online marketing. After analyzing all their issues and needs from their online marketing, we made some major changes and upgrades.

The result was:

• 60% increase in overall traffic and a 50% uptick in organic traffic.
• Higher ROI in PPC through a 35% reduction in CPC and a 40% increase in CTR.
• 50% growth in ad CTR and 45% increase in ad impressions.
• Boosted UI/UX for a 25% increase in conversion and a 30% reduction in bounce rates.

Tru Performance is honored to be one of the certified Google partners. We support our clients with expert knowledge and the latest tools. Their growth is our growth, and we strive to continue on this path of growth and success. If you, too, want to collaborate with Tru Performance and get the benefits of working with a Google Certified Partner, contact us today!