Category: SEO

How Enterprise SEO Audits are Different from Regular Audits
Blog
19.11.25

How Enterprise SEO Audits are Different from Regular Audits

Enterprise SEO audits are fundamentally different from regular SEO audits because they address the unique scale, complexity, and cross-functional challenges of large organizations with expansive digital footprints. Here’s a comprehensive 1200-word guide breaking down what makes an...

What is AEO vs SEO? Understanding the Differences for 2025
Blog
25.07.25

What is AEO vs SEO? Understanding the Differences for 2025

What is AEO vs SEO? A Simple Explanation If you are new to digital marketing, you might have heard the terms AEO and SEO but aren’t quite sure what they mean. Both Answer Engine Optimization...

Mastering Generative Engine Optimization (GEO) – The Future of Search
Blog
13.05.25

Mastering Generative Engine Optimization (GEO) – The Future of Search

Generative search has drastically changed the way people search on the internet. Instead of scrolling through a list of links, users are increasingly turning to AI-powered tools to get direct, conversational answers. This shift is...

Generating JSON-LD Schema at Scale with Screaming Frog’s JavaScript Rendering
Blog
25.02.25

Generating JSON-LD Schema at Scale with Screaming Frog’s JavaScript Rendering

Structured data (Schema markup) is a cornerstone of modern SEO. It helps search engines understand your content, leading to rich search results like featured...

Landing Page Optimization Mistakes You Make, And How to Rectify
Blog
17.02.25

Landing Page Optimization Mistakes You Make, And How to Rectify

Imagine this: You’ve invested thousands in driving traffic to your landing page, but your conversion rates are abysmal. What went wrong? The answer often lies in overlooked optimization mistakes that sabotage your efforts. For executives,...

What is Programmatic SEO? Does Your Business Need It?
Blog
11.02.25

What is Programmatic SEO? Does Your Business Need It?

Programmatic SEO is an automated approach to creating and optimizing large volumes of web pages tailored to specific long-tail keywords. By utilizing...

SEO Trends 2025: What’s New, Upcoming Updates, And More
Blog
14.01.25

SEO Trends 2025: What’s New, Upcoming Updates, And More

2025 is here! And with the new year comes new SEO trends that will dominate the search engines. If you want your website to rank high and reach the right people, ensure you know and...

Understanding Google’s November 2024 Core Update: How Site Reputation and Abuse Penalties Affect Your SEO Strategy
Blog
03.12.24

Understanding Google’s November 2024 Core Update: How Site Reputation and...

Google’s algorithm updates shape the SEO landscape, and the November 2024 Core Update is no exception. This update focuses heavily on-site reputation and enforcing penalties for site reputation abuse. But what does that mean for...

Key Google Business Profile Updates in 2024: How to Adapt and Thrive
Blog
03.12.24

Key Google Business Profile Updates in 2024: How to Adapt...

There have been some major updates to the Google Business Profile in 2024. Google Business Profile is not something new, it is the old Google My Business, whose name has been changed. This is an...