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Winning B2B – Marketing Playbook

28 May, 2025
Winning B2B – Marketing Playbook

Modern B2B marketing is no longer about guesswork—it’s about strategy, personalization, and performance. From understanding your audience’s pain points to executing data-driven, multi-channel campaigns, success in today’s market demands a deep, structured approach. That’s exactly what The B2B Marketing Playbook from Tru Performance delivers.

This guide is your all-in-one resource—whether you’re a marketing leader, demand generation expert, or growth strategist—offering strategic frameworks, buyer psychology insights, campaign planning tips, and real-world results. You’ll learn:

  • Why understanding painful, urgent, and recognized problems is the secret to positioning your solution as a “must-have.”
  • How to map out the entire buyer journey and align your content, offers, and messaging to each decision stage.
  • What separates a target audience from a true buyer persona—and how to build one that influences messaging and tactics.
  • How to craft a multi-touch marketing strategy using SEO, paid ads, content, email, social, and more—without spreading your budget too thin.
  • Why your messaging and positioning must speak to buyer fears, desires, and objections—not just product features.
  • How to run A/B tests that go beyond vanity metrics and unlock real conversion lifts.
  • What the lagging effect in B2B sales cycles means for your marketing KPIs—and how to build long-term lead nurturing into your funnel.
  • How one B2B company boosted lead generation by 60 inquiries and secured 5 new clients in just one month—using these exact tactics.

If you’re ready to stop chasing leads and start building a repeatable system for growth—this e-book is your playbook. Let’s build marketing that performs.

    Download the guide


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